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Tag Archives: Branding

The Importance of Consistent Branding

Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits – how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!). This is exactly why …

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Personal Branding, Part 2

Why Personal Branding? To have a prosperous business, you must understand the power of branding. Your personal brand is made up of the qualities and unique traits you relay about yourself, and it represents the way you want other people to think about you. Personal Branding has become more talked …

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Branding Corporate Brand Company

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here’s the brilliant re-positioning they came up with (and it pretty much includes everything): 1. American …

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Branding Agency Versus Ad Agency

As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they do branding but saying a buzz word does not make it so. All they really …

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Branding Mobility

Miami is recognized as the world's cruise ship capital, but it is also a capital of a different world: that of Cuban exiles who stay in South Florida. Here you can drink freshly-squeezed orange juice, dive your teeth into a mouthful of Pastelitos, a Cuban pastry filled with guava and …

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Personal Branding Is Not About Selling Yourself

In the case of a product, the purpose of a brand is attracting customers. Another motive for branding is to communicate to a specific audience when you have various brands in the same category. For example, Nike, Reebok, Puma, Adidas are sportswear brands and each services a different audience. How …

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